Worth a look

Some links to useful and interesting resources and perspectives on roadmapping and related matters:

For a range of templates and perspectives on strategic technology and innovation management tools and toolkits see the new website from my colleague Dr Clive Kerr.

A great compendium of tools and resource links from the OECDF Observatory of Public Sector Innovation (OPSI).

Roadmapping website from academic colleagues in Brazil, including details of a Portuguese text book, resources and contact points.

An infographic from a recent Fraunhofer IAO study provides an overview of current roadmapping practice in industry, along with a report from an associated seminar held in Stuttgart 21 April 2016, and a study on roadmapping software.

Roadmapping at the sector level in Japan has been ongoing for more than 15 years, coordinated by METI / NEDO, with the the following photograph taken in c2004 demonstrating a level of coherence that is unique to the world.


Garcia & Bray's classic 1997 Sandia Labs 'Fundamentals of roadmapping' report is a good starting and reference point.

United Nations Framework Convention on Climate Change (UNFCCC) 2013 background paper on technology roadmaps provides a useful overview in the context of mitigation and adaptation.

United Nations Industrial Development Organisation (UNIDO) 'practice on roadmapping' training course reference material.

The International Energy Agency (IEA) has a strong track record in technology roadmapping in the energy sector, including useful roadmapping guidance.

Holland High Tech have produced an interesting set of roadmaps covering 16 areas from healthcare to lighting and space applications.

Industry Canada was the longest running national roadmapping programme (until 2008). roadmaps, process guidance and evaluation framework are useful resources still.

A practical 2007 guide to integrated technology roadmapping from ZVEI (German Electrical and Electronic Manufacturers' Association).

Richard Albright draws on his experience deploying technology roadmapping in Lucent Technologies in the 1990s and subsequently, with useful resources provided.

Gerrit Muller provides the systems perspective, with roadmapping positioned as the prime integrator in the context of high tech innovation, with useful resources provided.

Nathasit Gerdsri has a track record of practice-oriented research in technology roadmapping and management, based at Mahidol University in Thailand.

Rusnano technology roadmaps provide novel detailed technical examples of how the emergence of technology can be visualised. 

The Bonneville Power Administration in Oregon has developed some interesting roadmaps relevant to utilities.

Roadmapping Technology, the UK distributor of the Sopheon Accolade roadmapping software solution (which has its origins in the Chicago Motorola research labs many years ago), provide some useful resources here.

TRIZ is an interesting structured approach for creative problem solving originating in Russia, and its integration with roadmapping has been explored by Imoh Ilevbare.

The long-running International Technology Roadmap for Semiconductors (ITRS) has enabled rapid advances in computation and digitisation, illustrating how roadmapping can be used to coordinate activity across a sector (the subject of a 2004 PhD dissertation by Bob Schaller).

The 2013 ISECG (International Space Exploration Coordination Group) Global Exploration Roadmap is a nice example of a roadmap report containing a variety of visual roadmap formats to support the narrative. NASA has produced many interesting roadmaps over the years, including a complete set of technology roadmaps in 2015.

Search for 'technologie-roadmapping' to find interesting perspectives from Germany, including masters and doctoral dissertations - for example, this one from Thomas Abele.

A design-driven roadmapping process has been developed at UC Berkeley, with another design-oriented perspective now available in a 2018 book from Prof Lianne Simonse from TU Delft.

A human-centred design roadmapping approach in IDEO's human-centred Design Kit.

Strategy is critically dependent on a good understanding of the trends and drivers in the external business and wider environment. However, the quality of information is often poor, and not enough attention is given to understanding the nature and impact of these forces. Arup's 'drivers of change' cards provide a useful resource in this regard.

Methods from agile software development are being extended to strategy and other domains, although deployment in hardware environments can be challenging without careful translation to context. Often software roadmaps are rather short term, given the pace of innovation, and also often focus on the prime integrator - product release schedules and associated feature sets as a single layer, compared to the multi-layered systems approaches common in hardware product development and strategy. 'Lean innovation' approaches, common in Scandinavia, emerged from production quality systems, and provide an alternative starting point for agile deployments, with both agile and lean sharing some commonalities in terms of visual management. This 'self-facilitating' template was tested for application in a lean innovation 'pulse room'. An example of agile concepts applied to roadmapping are described here, and an interesting experiment in deploying agile methods for roadmapping in a complex digital environment (government services) is summarised here. An 'agile' workshop template has been designed to support product-service strategy, focusing on the minimum viable product and subsequent releases.

Beyond the roadmapping workshop templates are available on this website, many other resources are available online, such as: 1) Agile product development templates; and 2) Design thinking templates.


If you have any queries regarding research, training, collaboration or other support please contact me at rob.phaal@eng.cam.ac.uk.

Rob Phaal